Establishing a Balanced Advertising Strategy: Print Advertising in Kansas City
As the digital age surges ahead, print advertising in Kansas City, MO, may seem like an afterthought to some. With SEO, web design, digital media, and video advertising all the rage, many businesses may feel that traditional print advertising is no longer effective or worth investing in. However, print advertising remains a powerful tool in any advertising strategy, and its potential should not be underestimated.
The world of print advertising offers a vast array of options, from billboards and flyers to newspapers, mailers, and magazine ads. While not every advertising method is a good fit for every business, there are many ways to leverage the power of print advertising.
Here are four top tips to help businesses create the most effective print advertisements:
1. Build a Strong Brand Identity
A recognizable brand name or logo is key to establishing brand recognition and recall. For example, you could remove the name from the Nike logo, and it would still be instantly recognizable. A well-established brand’s print advertisements will spread effectively because they will be identified solely by their logo. This makes it less likely for potential customers to ignore the ad and increases the chances of it catching their eye.
2. Include a Compelling Call to Action
The goal of any print advertisement is to attract potential customers to buy your products or services. Your print ad should showcase your business’s product and demonstrate how customers can purchase it. This can be done by outlining a clear and concise “call to action.” For example, if you own a restaurant or store, you could say, “Stop by today!” Or, an appointment-based company could use a more direct and literal line for its call to action: “Don’t hesitate. Call now!”
3. Focus on a Single Idea or Concept
Your print advertisement should focus on a specific aspect of your product or service and build up that idea. This can be seen in Nike’s famous motto, “Just Do It,” which emphasizes the importance of staying active. In today’s advertising landscape, it’s essential to keep print ads simple and straightforward. Although every business has much to tell about its products and services, the print ad should focus on a single concept.
4. Make Your Ad Stand Out
With hundreds or thousands of ads viewed each day by the average American, your print advertisement must be innovative and attention-grabbing. This can be accomplished by using visually striking images and unique graphics. Some ads are so innovative and shareable that they quickly spread through word of mouth between friends and within online communities.
By taking advantage of the unique strengths of print advertising, businesses can achieve a more balanced advertising strategy that includes both digital and traditional methods.